Friday, August 12, 2011

Don't compete with yourself

Another entry listed over at wowecon today. This one is on the subject of pricing once again and why you should leave a large and noticeable gap in price between the top end items and those that are second best. Here's the first part.

"Today's entry is on the general subject of pricing and the specific topic of being your own worst enemy on the AH. Let's say you have three different things to sell, A, B, and C. A is for max level players with a lot to spend, B is for people that are almost at the level cap and C is for those that have just hit the level cap. As expected, you'll want to price item A rather high as it's for people that have money to spend and it will probably last them long enough. However Items A and B are very close in level range, stats, and estimated length of use.

We all know that there is a solid market for leveling gear even when you're close to finished. That's because sometimes people level fast or skip areas or otherwise do things that don't upgrade their gear at the same rate as their level. So they might actually need to buy some gear so the last few levels aren't a nightmare. But there is also the other side that figures that it's not worth the money since it'll be replaced soon anyways. But with these two different items, one for near cap and one entry level gear, they're both going to be sold to the same person.

This is where the pricing gets tricky."

Click here to read the whole entry.

Thanks for stopping by!

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